A Stylist | A Photographer | A Videographer

Hi, a pleasure to e-meet you. I’m Tooba Waseem a former World Bank consultant turned luxury content creator and personal stylist. I run The TWEdits, my own production studio where we storyboard, shoot, and edit all in-house using professional, Netflix-approved film cameras.

Through The TWEdits, my team and I offer brands a complete cinematic content package blending high-end styling, photography, and videography under one roof. From concept to final cut, every project is crafted with creative precision and visual storytelling at its core.

Over the years, I’ve collaborated with leading global brands including Four Seasons, Rimowa, Roberto Cavalli, H&M, and Acqua di Parma. My styling work has also been featured in Elle Arabia, Hello! Magazine, and Vogue Arabia, and I continue to provide bespoke wardrobe solutions to high-profile clients and regional royalty.